FREE Report: Three Ways to Get More Sales Right Now

In this free report, you’ll learn three simple, proven ideas that you can immediately apply to your concrete construction business to boost your sales and profits. Fill in the boxes below to get your FREE information.
Your information is 100% secure with us and will never be shared with anyone.


Doug Herbert Creates Marketing Kit for CFA

CFA Certified Contractor

Earlier this week I attended the American Concrete Institute (ACI) Spring Convention and the Board of Directors Meeting for the Concrete Foundations Association of North America (CFA) in Reno, Nevada. During the CFA Board of Directors Meeting, I presented to the Board the CFA Certified Foundation Contractor Marketing Kit.  The CFA has a special certification […]

Continue reading...

What Smart Contractors Do To Get The Best Customers

Doug Herbert attends a sales & marketing seminar in Atlanta

I recently attended a marketing boot camp in downtown Atlanta. Since I usually have to travel for these sales and marketing seminars and conferences, it was nice to sleep in my own bed for a change. I am a big proponent of continual learning and improvement.  In order to stay on the cutting edge of […]

Continue reading...

4 Sales Lessons From A Rock 'n' Roll Band

Last night I attended a concert of one of my favorite bands, The National.  Aside from the great show that they put on, I couldn’t help notice how their showmanship was also salesmanship.  They are currently on a seven month tour to support their new album.  In spite of their heavy schedule – playing 13 […]

Continue reading...

3 Survival Tips for Contractors

Doug Herbert's Contractor Survival Article

Are you concerned about the survival of your construction company in this New Economy? There is a lot of uncertainty in the U.S. economy.  It is important to prepare yourself and your company for whatever may come up. In this article I wrote for Concrete Homes + Low Rise Construction, I lay out 3 tips […]

Continue reading...

Doug Herbert Speaks at World of Concrete 2013

Recently, I was a featured speaker at the World of Concrete convention in Las Vegas.  World of Concrete is one of the largest annual conventions in the country, and attracts people from around the world. My presentation, Five Marketing Secrets of Profitable Contractors , gave attendees simple, yet effective marketing tactics that they could take […]

Continue reading...

How Contractors Can Get Customer Testimonials

I was asked by Rebecca Wasieleski, the fantastic editor of Concrete Contractor Magazine, to share a marketing tip for a live interview with ForConstructionPros.com.  It took place during the World of Concrete convention in Las Vegas. Click the play button on the screen below for a brief, simple explanation of how contractors can get testimonials […]

Continue reading...

Shock and Awe in Atlanta

Doug Herbert speaking at GKIC Atlanta meeting.

Yesterday I gave a speech at the Atlanta chapter of the Glazer-Kennedy Insider’s Circle (GKIC) marketing group.  GKIC, led by Dan Kennedy, is a worldwide membership-based organization that is comprised of the sharpest minds in online and offline (traditional) marketing for small businesses.  I have been a GKIC member since 2009. The Atlanta chapter is […]

Continue reading...

4 Reasons Contractors Should Follow Up On Their Bids

4 Reasons Contractors Should Follow Up On Their Bids

Too often contractors send out bids (proposals, estimates, sales agreements, etc.) and don’t follow up on them. A lot of time, money and effort is put into marketing, selling, and estimating projects.  But then, after the bid is sent out, most contractors leave it at that.  They don’t follow up on those bids. If they […]

Continue reading...

Why Contractors Should Use Testimonials in Their Marketing

A testimonial describes the benefits and advantages that others can expect to receive from utilizing your company.  A testimonial is a statement made by someone else – usually your customer – that describes their experience and satisfaction with you, your company, or your product/service.  They have benefited from utilizing your company and are willing to […]

Continue reading...

How Much Should A Contractor Spend To Get A New Customer?

Lifetime Customer Value Contractor Sales & Marketing C

George was a poured wall contractor for 35 years.  He owned a successful business without doing very much advertising.  He always had a quarter page spot in the yellow pages and would occasionally run an ad in the local newspaper. When George retired in 2007, his son, Jason, took over the concrete business.  Soon, Jason’s […]

Continue reading...