Doug Herbert Speaks at World of Concrete 2013

2013 Seminar Web Badge 125x125 border black capsRecently, I was a featured speaker at the World of Concrete convention in Las Vegas.  World of Concrete is one of the largest annual conventions in the country, and attracts people from around the world.

My presentation, Five Marketing Secrets of Profitable Contractors , gave attendees simple, yet effective marketing tactics that they could take home and immediately implement.

More than 90 people attended, from as far away as New Zealand, Jordan, Republic of Congo, as well as from places throughout the U.S.

After my presentation I chatted with many of the attendees, answering questions and exchanging information.

Three of the attendees, very intelligent contractors from New Zealand, asked great questions and shared what they were doing in their business.  We also chatted about above-grade concrete homes and their market conditions in the Auckland area.

I just received nice email messages from two of them.  Quentin Stevenson, Director at Slab Specialists in Auckland, reported this:

“Within two days of me returning from your seminar, I was able to rescue, and then actually improve the relationship of our largest client by reinforcing to them how important they are to our business and how much we valued their support of our business and what we are trying to achieve for them. This could now result in us actually drastically increasing our share of their business country wide.  Thanks for a great seminar, always great to hear from someone in the trade who lives what we live.”

It’s always nice to hear how people are affected by what we teach here at Profitable Contractor.

A few things that kept coming back to me while talking with contractors at World of Concrete:

  • Contractors throughout our industry face many of the same issues – whether it’s your competitor down the road, or a contractor all the way across the globe.
  • Most contractors have difficulty selling and marketing their businesses.
  • The three legs to the contractor business stool remain: Sales/Marketing, Financial/Administrative, and Production (getting the work done).
  • Success is achieved by being a little better than your competition in each of these areas.  You don’t have to be better than Harley-Davidson at marketing; you just have to be better than others in your market.

This World of Concrete was a blast.  In addition to being interviewed for a live webcast, I really enjoyed sharing my experience, learning from others and meeting up with some of my good friends.

Did you attend World of Concrete this year?  What did you learn or see that could have a big impact on your business?  Tell me what you think in the “Comments” section below.


  1. Great web site. Plenty of helpful information here.

    I am sending it to several buddies ans also sharing in delicious.
    And obviously, thank you to your effort!

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