Doug Herbert Speaks at CFA Summer Convention

Doug Herbert shares sales & marketing secrets with concrete contractors

Doug Herbert shares sales & marketing secrets with concrete foundation contractors at the CFA Summer Convention.

I traveled to beautiful Traverse City, Michigan for the Concrete Foundations Association of North America (CFA) Summer Convention.  While there, I was elected to the Board of Directors of the CFA.  I also took – and passed – the grueling exam to become a CFA Certified Foundation Technician.

I gave a presentation to the poured wall attendees titled “Low-Cost Marketing Secrets That Bring In New Customers.”  During that presentation I shared how foundation contractors can improve their sales and increase their profits using simple, proven, effective marketing tactics.

One of the tools I shared is what I call a Lead Tracking Sheet.  This is one of the easiest ways to reduce your advertising expense and improve the effectiveness of your marketing.  This document allows you to quickly see where you are wasting ad dollars, and what sources are actually bringing you new leads and customers.

Do you think you know where new leads to your construction company are coming from?  You could be dead wrong.

Without accurate tracking of leads, you’ll continue to flush some of your hard-earned money down the toilet.  However, once you finally get a handle on Who and What are responsible for getting prospects to call you, you’ll know exactly where to invest your marketing dollars.

You’ll stop wasting money on things that don’t work, and you’ll invest your marketing dollars on tactics that fatten your wallet.

To learn more about the use of a Lead Tracking Sheet, click here.  I created a product that shows you exactly how to implement and profit from a Lead Tracking Sheet in your construction business.

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