Doug Herbert Creates Marketing Kit for CFA

Earlier this week I attended the American Concrete Institute (ACI) Spring Convention and the Board of Directors Meeting for the Concrete Foundations Association of North America (CFA) in Reno, Nevada.

During the CFA Board of Directors Meeting, I presented to the Board the CFA Certified Foundation Contractor Marketing Kit.  The CFA has a special certification program that concrete contractors can apply for.  They must submit information, pass rigorous requirements, and take tests to qualify for this prestigious certification.

Dan Bromley of ABI Corp. created the task force that involved Mary Wilson of Michel Concrete Construction and myself.  The goal of the task force was to provide marketing assistance to the contractors that became Certified.

I created a complete marketing Kit that includes Step-by-Step instructions for contractors to easily follow.  The Kit also contains example templates for email, web page, testimonial sheet, and handouts to prospects, customers, architects/engineers, and inspectors.

When the Certified contractors follow the simple steps within this Kit, they will differentiate their professional company from the low-cost, low-tech competitors in their market.  They will increase their sales and be able to get work at higher prices than their competition.

To learn more about the CFA’s Contractor Certification program, go to their website HERE.

CFA Certified Contractor

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