See Me Speak at World of Concrete 2016

The organizers of the World of Concrete asked me to speak at their convention again this year. This will be the third year that I have been a presenter at the Las Vegas event, which is the industry’s only annual international event dedicated to the commercial concrete and masonry industries. These are the two presentations […]

4 Books Every Concrete Contractor Should Read

I read a lot of books. Some are outstanding; others seem to miss the mark. Here are four books that I believe every concrete contractor should read to improve their business and life. The next time someone in your family wonders what to get you for a gift, show them this list. The Checklist Manifesto: […]

What Smart Contractors Do To Get The Best Customers

I recently attended a marketing boot camp in downtown Atlanta. Since I usually have to travel for these sales and marketing seminars and conferences, it was nice to sleep in my own bed for a change. I am a big proponent of continual learning and improvement.  In order to stay on the cutting edge of […]

How Contractors Can Get Customer Testimonials

I was asked by Rebecca Wasieleski, the fantastic editor of Concrete Contractor Magazine, to share a marketing tip for a live interview with ForConstructionPros.com.  It took place during the World of Concrete convention in Las Vegas. Click the play button on the screen below for a brief, simple explanation of how contractors can get testimonials […]

Shock and Awe in Atlanta

Yesterday I gave a speech at the Atlanta chapter of the Glazer-Kennedy Insider’s Circle (GKIC) marketing group.  GKIC, led by Dan Kennedy, is a worldwide membership-based organization that is comprised of the sharpest minds in online and offline (traditional) marketing for small businesses.  I have been a GKIC member since 2009. The Atlanta chapter is […]

Why Contractors Should Use Testimonials in Their Marketing

A testimonial describes the benefits and advantages that others can expect to receive from utilizing your company.  A testimonial is a statement made by someone else – usually your customer – that describes their experience and satisfaction with you, your company, or your product/service.  They have benefited from utilizing your company and are willing to […]

How Much Should A Contractor Spend To Get A New Customer?

George was a poured wall contractor for 35 years.  He owned a successful business without doing very much advertising.  He always had a quarter page spot in the yellow pages and would occasionally run an ad in the local newspaper. When George retired in 2007, his son, Jason, took over the concrete business.  Soon, Jason’s […]

Social Media for Concrete Contractors

My article in the September 2012 issue of Concrete Homes Magazine discusses social media for contractors. Many contractors think that if they aren’t completely engrossed in social media that they are missing out or doing something wrong. You can’t blame them; social media is all you hear about these days. I believe social media is […]

Doug Herbert Speaks at CFA Summer Convention

I traveled to beautiful Traverse City, Michigan for the Concrete Foundations Association of North America (CFA) Summer Convention.  While there, I was elected to the Board of Directors of the CFA.  I also took – and passed – the grueling exam to become a CFA Certified Foundation Technician. I gave a presentation to the poured […]