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This is the place where smart concrete contractors come to learn how to get more sales and increase their profits.

We know what you are going through.  You put too much on the line every day for too little profit and security.

It’s time to start taking steps to ensure that your company thrives and provides you with the means to build up your personal wealth, pay your key employees well, and gain market share from your competitors.

We can helpWe show good concrete contractors how to:

  • Implement simple marketing systems
  • Make more profit on every job
  • Keep good customers loyal so they don’t leave
  • Increase sales and get more customers
  • Decrease advertising expense while increasing overall marketing effectiveness

We provide valuable tips, information, and products that will give you the edge you need.

Are You Headed in the Right Direction?

Doug Herbert's Profitable Contractor

Doug Herbert's Profitable ContractorA realtor didn’t like doing the normal tasks involved with being a realtor.  He didn’t like meeting with homeowners to “sell” them on letting him list their house for them.  He didn’t like spending his weekends holding open houses. He didn’t like fielding calls in the evenings from people interested in getting information about the homes he was listing.

He liked being a realtor; he just didn’t like all of the typical tasks that came with being a realtor.

At this point you might suggest that he had better find a different profession.  Instead, this realtor decided to change his business to accommodate his desires – instead of being a slave to it.  He redesigned his business and became known as an expert at finding houses for investors who wanted rental homes for their portfolios.

The investors only communicated with him during normal business hours.  His weekends were free because he no longer had to hold open houses.  He created a niche for himself and was no longer the same as every other realtor in his area.

He completely changed his business to fit his own requirements.

Now, you may be saying to yourself, “That’s a nice story, but I can’t change my business like he did.  My business is different.”  You know, I bet there were a lot of realtors out there that would have said the same thing about their business until they heard this guy’s story.

Let me ask you: Do you want to change the way you are doing things?

Now is a good time to think about what changes you need to make in your life.  Life has a way of taking us in directions we may not really want to go.  Occasionally, we have to deliberately ask ourselves if we are living the life we really want.

“I find it fascinating that most people plan their vacations with better care than they plan their lives. Perhaps that is because escape is easier than change.” — Jim Rohn

To determine if you are living the life you really want, ask yourself these questions about the previous year:

  • Did the year go as I had planned?
  • Did I accomplish most of what I set out to do?
  • Am I close to where I envisioned I would be at this time?
  • What in my personal and business life causes me stress or anxiety?
  • What tasks do I do that I really don’t want to do?
  • Where am I wasting my time?
  • Am I still performing tasks that someone else within the company should be doing?
  • What did I really enjoy last year?

Answer these questions honestly.  After all, you don’t have to reveal the answers to anyone but yourself.

The answers to these questions give you recommendations for what to work on the rest of this year.  They help you adjust your course towards the direction you really want to be headed.

“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb

Right now is the time to tackle changes that need to be made in your life and business.  The sooner you begin, the sooner you’ll reap the rewards.  However, if you change nothing, nothing will change.

4 Books Every Concrete Contractor Should Read

4 Books for Concrete Contractors

I read a lot of books. Some are outstanding; others seem to miss the mark. Here are four books that I believe every concrete contractor should read to improve their business and life. The next time someone in your family wonders what to get you for a gift, show them this list. The Checklist Manifesto: […]

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How to Make More Money on Construction Projects

Doug Herbert speaks at CFA Convention

I was asked to speak at the Annual Convention of the Concrete Foundations Association of North America (CFA). My speech at the largest gathering of cast-in-place foundation contractors in the country answered the question I am often asked, which is, “How do I make more profit on my construction jobs?” One of the best ways […]

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Doug Herbert Creates Marketing Kit for CFA

CFA Certified Contractor

Earlier this week I attended the American Concrete Institute (ACI) Spring Convention and the Board of Directors Meeting for the Concrete Foundations Association of North America (CFA) in Reno, Nevada. During the CFA Board of Directors Meeting, I presented to the Board the CFA Certified Foundation Contractor Marketing Kit.  The CFA has a special certification […]

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What Smart Contractors Do To Get The Best Customers

Doug Herbert attends a sales & marketing seminar in Atlanta

I recently attended a marketing boot camp in downtown Atlanta. Since I usually have to travel for these sales and marketing seminars and conferences, it was nice to sleep in my own bed for a change. I am a big proponent of continual learning and improvement.  In order to stay on the cutting edge of […]

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4 Sales Lessons From A Rock ‘n’ Roll Band

The National exhibits the 4 sales lessons while performing for a sold out crowd.

Last night I attended a concert of one of my favorite bands, The National.  Aside from the great show that they put on, I couldn’t help notice how their showmanship was also salesmanship.  They are currently on a seven month tour to support their new album.  In spite of their heavy schedule – playing 13 […]

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3 Survival Tips for Contractors

Doug Herbert's Contractor Survival Article

Are you concerned about the survival of your construction company in this New Economy? There is a lot of uncertainty in the U.S. economy.  It is important to prepare yourself and your company for whatever may come up. In this article I wrote for Concrete Homes + Low Rise Construction, I lay out 3 tips […]

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Doug Herbert Speaks at World of Concrete 2013

2013 Seminar Web Badge 125x125 border black caps

Recently, I was a featured speaker at the World of Concrete convention in Las Vegas.  World of Concrete is one of the largest annual conventions in the country, and attracts people from around the world. My presentation, Five Marketing Secrets of Profitable Contractors , gave attendees simple, yet effective marketing tactics that they could take […]

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How Contractors Can Get Customer Testimonials

I was asked by Rebecca Wasieleski, the fantastic editor of Concrete Contractor Magazine, to share a marketing tip for a live interview with  It took place during the World of Concrete convention in Las Vegas. Click the play button on the screen below for a brief, simple explanation of how contractors can get testimonials […]

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