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Profitable Contractor

Marketing for Contractors
Are You Struggling To Find New Customers In The New Economy?
Would You Like to Spend Less on Advertising and Be More Effective in Your Marketing?

If you answered “Yes” to either question above, then you’ve come to the right place.  This is the place where smart concrete contractors come to learn how to get more sales and increase their profits.

Regardless of the current political and economic situation, it’s time to start taking steps to ensure that your company not only survives the next four years, but that it thrives and provides you with the means to build up your personal wealth, pay your key employees well, and gain market share from your competitors.

We know what it’s like to be a concrete contractor.  If you are like most contractors, then:

  • You don’t like to sell or cold call
  • You are pulled in many directions throughout the day
  • You don’t want to become an expert at marketing
  • You are afraid of losing customers to cheaper competitors
  • You put too much on the line every day for too little profit and security

If this describes you, then we can helpWe show good concrete contractors how to:

  • Implement simple marketing systems
  • Make more profit on every job
  • Keep good customers loyal so they don’t leave
  • Increase sales and get more customers
  • Decrease advertising expense while increasing overall marketing effectiveness

Look around at our site for valuable tips, information, and products that will give you the edge you need.  If you have a specific sales or marketing problem that you’d like Doug Herbert to help you with, then Contact Us.

Doug Interviewed by ForConstructionPros.com

I was asked by Rebecca Wasieleski, the fantastic editor of Concrete Contractor Magazine, to share a marketing tip for a live interview with ForConstructionPros.com.

Click the screen below for a brief, simple explanation of how contractors can use testimonials to get more sales.

For more ways to get and use customer testimonials to increase your sales and be more profitable, check out our Testimonial Creation Kit.

Shock and Awe in Atlanta

Doug Herbert speaking at GKIC Atlanta meeting.

Yesterday I gave a speech at the Atlanta chapter of the Glazer-Kennedy Insider’s Circle (GKIC) marketing group.  GKIC, led by Dan Kennedy, is a worldwide membership-based organization that is comprised of the sharpest minds in online and offline (traditional) marketing for small businesses.  I have been a GKIC member since 2009. The Atlanta chapter is [...]

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4 Reasons Contractors Should Follow Up On Their Bids

4 Reasons Contractors Should Follow Up On Their Bids

Too often contractors send out bids (proposals, estimates, sales agreements, etc.) and don’t follow up on them. A lot of time, money and effort is put into marketing, selling, and estimating projects.  But then, after the bid is sent out, most contractors leave it at that.  They don’t follow up on those bids. If they [...]

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Why Contractors Should Use Testimonials in Their Marketing

A testimonial describes the benefits and advantages that others can expect to receive from utilizing your company.  A testimonial is a statement made by someone else – usually your customer – that describes their experience and satisfaction with you, your company, or your product/service.  They have benefited from utilizing your company and are willing to [...]

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What Is A New Customer Worth To You?

Lifetime Customer Value Contractor Sales & Marketing C

George was a poured wall contractor for 35 years.  He owned a successful business without doing very much advertising.  He always had a quarter page spot in the yellow pages and would occasionally run an ad in the local newspaper. When George retired in 2007, his son, Jason, took over the business.  Soon, Jason’s workload [...]

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