FREE Report: Three Ways to Get More Sales Right Now

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This is the place where smart concrete contractors come to learn how to get more sales and increase their profits.

We know what you are going through.  You put too much on the line every day for too little profit and security.

It’s time to start taking steps to ensure that your company thrives and provides you with the means to build up your personal wealth, pay your key employees well, and gain market share from your competitors.

We can helpWe show good concrete contractors how to:

  • Implement simple marketing systems
  • Make more profit on every job
  • Keep good customers loyal so they don’t leave
  • Increase sales and get more customers
  • Decrease advertising expense while increasing overall marketing effectiveness

We provide valuable tips, information, and products that will give you the edge you need.

4 Books Every Concrete Contractor Should Read

4 Books for Concrete Contractors

4 Books for Concrete Contractors

I read a lot of books. Some are outstanding; others seem to miss the mark. Here are four books that I believe every concrete contractor should read to improve their business and life.

The next time someone in your family wonders what to get you for a gift, show them this list.


The Checklist Manifesto: How to Get Things Right by Atul Gawande

I purchased this book as research material for my upcoming presentation at World of Concrete. I’ve used checklists in business for a long time and am a big advocate for them. However, this book showed me just how powerful they can be.

Written from the author’s perspective in the medical field, there are many valuable lessons that can be applied to concrete construction. You’ll instantly see how using checklists can dramatically improve your estimating, invoicing, jobsite cleanliness, layout work, and other areas within your business. You’ll learn how a simple checklist can solve big problems and reduce headaches within your business.

Shameless plug: To really learn how to create effective checklists and systems within your construction company, sign up for my awesome presentation at World of Concrete 2015. Continue reading…

How to Make More Money on Construction Projects

Doug Herbert speaks at CFA Convention

I was asked to speak at the Annual Convention of the Concrete Foundations Association of North America (CFA). My speech at the largest gathering of cast-in-place foundation contractors in the country answered the question I am often asked, which is, “How do I make more profit on my construction jobs?” One of the best ways […]

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Doug Herbert Creates Marketing Kit for CFA

CFA Certified Contractor

Earlier this week I attended the American Concrete Institute (ACI) Spring Convention and the Board of Directors Meeting for the Concrete Foundations Association of North America (CFA) in Reno, Nevada. During the CFA Board of Directors Meeting, I presented to the Board the CFA Certified Foundation Contractor Marketing Kit.  The CFA has a special certification […]

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What Smart Contractors Do To Get The Best Customers

Doug Herbert attends a sales & marketing seminar in Atlanta

I recently attended a marketing boot camp in downtown Atlanta. Since I usually have to travel for these sales and marketing seminars and conferences, it was nice to sleep in my own bed for a change. I am a big proponent of continual learning and improvement.  In order to stay on the cutting edge of […]

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4 Sales Lessons From A Rock ‘n’ Roll Band

The National exhibits the 4 sales lessons while performing for a sold out crowd.

Last night I attended a concert of one of my favorite bands, The National.  Aside from the great show that they put on, I couldn’t help notice how their showmanship was also salesmanship.  They are currently on a seven month tour to support their new album.  In spite of their heavy schedule – playing 13 […]

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3 Survival Tips for Contractors

Doug Herbert's Contractor Survival Article

Are you concerned about the survival of your construction company in this New Economy? There is a lot of uncertainty in the U.S. economy.  It is important to prepare yourself and your company for whatever may come up. In this article I wrote for Concrete Homes + Low Rise Construction, I lay out 3 tips […]

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Doug Herbert Speaks at World of Concrete 2013

2013 Seminar Web Badge 125x125 border black caps

Recently, I was a featured speaker at the World of Concrete convention in Las Vegas.  World of Concrete is one of the largest annual conventions in the country, and attracts people from around the world. My presentation, Five Marketing Secrets of Profitable Contractors , gave attendees simple, yet effective marketing tactics that they could take […]

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How Contractors Can Get Customer Testimonials

I was asked by Rebecca Wasieleski, the fantastic editor of Concrete Contractor Magazine, to share a marketing tip for a live interview with ForConstructionPros.com.  It took place during the World of Concrete convention in Las Vegas. Click the play button on the screen below for a brief, simple explanation of how contractors can get testimonials […]

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Shock and Awe in Atlanta

Doug Herbert speaking at GKIC Atlanta meeting.

Yesterday I gave a speech at the Atlanta chapter of the Glazer-Kennedy Insider’s Circle (GKIC) marketing group.  GKIC, led by Dan Kennedy, is a worldwide membership-based organization that is comprised of the sharpest minds in online and offline (traditional) marketing for small businesses.  I have been a GKIC member since 2009. The Atlanta chapter is […]

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