FREE Report: Three Ways to Get More Sales Right Now

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This is the place where smart concrete contractors come to learn how to get more sales and increase their profits.

We know what you are going through.  You put too much on the line every day for too little profit and security.

It’s time to start taking steps to ensure that your company thrives and provides you with the means to build up your personal wealth, pay your key employees well, and gain market share from your competitors.

We can helpWe show good concrete contractors how to:

  • Implement simple marketing systems
  • Make more profit on every job
  • Keep good customers loyal so they don’t leave
  • Increase sales and get more customers
  • Decrease advertising expense while increasing overall marketing effectiveness

We provide valuable tips, information, and products that will give you the edge you need.

See Me Speak at World of Concrete 2016

NEW WOC 2014 logo 450 px


The organizers of the World of Concrete asked me to speak at their convention again this year.

This will be the third year that I have been a presenter at the Las Vegas event, which is the industry’s only annual international event dedicated to the commercial concrete and masonry industries.

These are the two presentations that I will be sharing:

Contractor Marketing Techniques for Getting Work at Higher Prices

While many concrete contractors have seen an increase in workload, profits have not increased at the same rate. In this presentation, I’ll show you how to differentiate your company from others in your market. You’ll learn how to find the right prospects that will pay higher prices.  And, I’ll show you how to focus your sales and marketing efforts on those prospects for best results.

Some things you will learn:

  1. Identify your ideal prospects and clients to produce better sales results.
  2. Develop a unique market position that separates you from your competition.
  3. Assess lifetime value of customers and how much to invest in getting new customers.
  4. Establish a method of concentrating your sales and marketing efforts on the highest paying prospects.

I will be sharing this information on Thursday, February 4 from 8:30 AM to 10:00 AM

Click here to register for this event!



How to Increase Profitability by Creating Simple, Effective Systems

Most contractors know that they should have systems in place throughout their business. However, many have never learned how to actually create those systems. With examples from actual concrete construction firms, this seminar will walk participants through the eight steps of creating simple, yet highly effective systems that will improve the quality of work, reduce mistakes, eliminate headaches, and increase profitability.
Some things you will learn:

  1. Identify what areas of your company can benefit from systems implementation.
  2. Apply the specific steps required to build an effective system.
  3. Employ tools to implement each system for best results, with buy-in from everyone involved.
  4. Establish a follow-up process to ensure new systems stay in place and in use.

This presentation will be on Wednesday, February 3 from 1:30 PM to 3:00 PM.

Click here to register for this event!

Are You Headed in the Right Direction?

Doug Herbert's Profitable Contractor

A realtor didn’t like doing the normal tasks involved with being a realtor.  He didn’t like meeting with homeowners to “sell” them on letting him list their house for them.  He didn’t like spending his weekends holding open houses. He didn’t like fielding calls in the evenings from people interested in getting information about the […]

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4 Books Every Concrete Contractor Should Read

4 Books for Concrete Contractors

I read a lot of books. Some are outstanding; others seem to miss the mark. Here are four books that I believe every concrete contractor should read to improve their business and life. The next time someone in your family wonders what to get you for a gift, show them this list. The Checklist Manifesto: […]

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How to Make More Money on Construction Projects

Doug Herbert speaks at CFA Convention

I was asked to speak at the Annual Convention of the Concrete Foundations Association of North America (CFA). My speech at the largest gathering of cast-in-place foundation contractors in the country answered the question I am often asked, which is, “How do I make more profit on my construction jobs?” One of the best ways […]

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Doug Herbert Creates Marketing Kit for CFA

CFA Certified Contractor

Earlier this week I attended the American Concrete Institute (ACI) Spring Convention and the Board of Directors Meeting for the Concrete Foundations Association of North America (CFA) in Reno, Nevada. During the CFA Board of Directors Meeting, I presented to the Board the CFA Certified Foundation Contractor Marketing Kit.  The CFA has a special certification […]

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What Smart Contractors Do To Get The Best Customers

Doug Herbert attends a sales & marketing seminar in Atlanta

I recently attended a marketing boot camp in downtown Atlanta. Since I usually have to travel for these sales and marketing seminars and conferences, it was nice to sleep in my own bed for a change. I am a big proponent of continual learning and improvement.  In order to stay on the cutting edge of […]

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4 Sales Lessons From A Rock ‘n’ Roll Band

The National exhibits the 4 sales lessons while performing for a sold out crowd.

Last night I attended a concert of one of my favorite bands, The National.  Aside from the great show that they put on, I couldn’t help notice how their showmanship was also salesmanship.  They are currently on a seven month tour to support their new album.  In spite of their heavy schedule – playing 13 […]

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3 Survival Tips for Contractors

Doug Herbert's Contractor Survival Article

Are you concerned about the survival of your construction company in this New Economy? There is a lot of uncertainty in the U.S. economy.  It is important to prepare yourself and your company for whatever may come up. In this article I wrote for Concrete Homes + Low Rise Construction, I lay out 3 tips […]

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Doug Herbert Speaks at World of Concrete 2013

2013 Seminar Web Badge 125x125 border black caps

Recently, I was a featured speaker at the World of Concrete convention in Las Vegas.  World of Concrete is one of the largest annual conventions in the country, and attracts people from around the world. My presentation, Five Marketing Secrets of Profitable Contractors , gave attendees simple, yet effective marketing tactics that they could take […]

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