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 Are You Struggling To Find New Customers In The New Economy?

Would You Like to Spend Less on Sales & Advertising and Be More Effective in Your Marketing?

If you answered “Yes” to either question above, then you’ve come to the right place.  This is the place where smart concrete contractors come to learn how to get more sales and increase their profits.

We know what you are going through.  You put too much on the line every day for too little profit and security.

Regardless of the current political and economic situation, it’s time to start taking steps to ensure that your company thrives and provides you with the means to build up your personal wealth, pay your key employees well, and gain market share from your competitors.

We can helpWe show good concrete contractors how to:

  • Implement simple marketing systems
  • Make more profit on every job
  • Keep good customers loyal so they don’t leave
  • Increase sales and get more customers
  • Decrease advertising expense while increasing overall marketing effectiveness

Look around our site for valuable tips, information, and products that will give you the edge you need.

Sign up for our Free Report or our eNewsletter.  If you have a specific sales or marketing problem that you’d like Doug Herbert to help you with, then Contact Us.

Doug Herbert Creates Marketing Kit for CFA

CFA Certified Contractor

Earlier this week I attended the American Concrete Institute (ACI) Spring Convention and the Board of Directors Meeting for the Concrete Foundations Association of North America (CFA) in Reno, Nevada.

During the CFA Board of Directors Meeting, I presented to the Board the CFA Certified Foundation Contractor Marketing Kit.  The CFA has a special certification program that concrete contractors can apply for.  They must submit information, pass rigorous requirements, and take tests to qualify for this prestigious certification.

Dan Bromley of ABI Corp. created the task force that involved Mary Wilson of Michel Concrete Construction and myself.  The goal of the task force was to provide marketing assistance to the contractors that became Certified.

I created a complete marketing Kit that includes Step-by-Step instructions for contractors to easily follow.  The Kit also contains example templates for email, web page, testimonial sheet, and handouts to prospects, customers, architects/engineers, and inspectors.

When the Certified contractors follow the simple steps within this Kit, they will differentiate their professional company from the low-cost, low-tech competitors in their market.  They will increase their sales and be able to get work at higher prices than their competition.

To learn more about the CFA’s Contractor Certification program, go to their website HERE.

CFA Certified Contractor

What Smart Contractors Do To Get The Best Customers

Doug Herbert attends a sales & marketing seminar in Atlanta

I recently attended a marketing boot camp in downtown Atlanta. Since I usually have to travel for these sales and marketing seminars and conferences, it was nice to sleep in my own bed for a change. I am a big proponent of continual learning and improvement.  In order to stay on the cutting edge of [...]

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4 Sales Lessons From A Rock ‘n’ Roll Band

The National exhibits the 4 sales lessons while performing for a sold out crowd.

Last night I attended a concert of one of my favorite bands, The National.  Aside from the great show that they put on, I couldn’t help notice how their showmanship was also salesmanship.  They are currently on a seven month tour to support their new album.  In spite of their heavy schedule – playing 13 [...]

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3 Survival Tips for Contractors

Doug Herbert's Contractor Survival Article

Are you concerned about the survival of your construction company in this New Economy? There is a lot of uncertainty in the U.S. economy.  It is important to prepare yourself and your company for whatever may come up. In this article I wrote for Concrete Homes + Low Rise Construction, I lay out 3 tips [...]

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Doug Herbert Speaks at World of Concrete 2013

2013 Seminar Web Badge 125x125 border black caps

Recently, I was a featured speaker at the World of Concrete convention in Las Vegas.  World of Concrete is one of the largest annual conventions in the country, and attracts people from around the world. My presentation, Five Marketing Secrets of Profitable Contractors , gave attendees simple, yet effective marketing tactics that they could take [...]

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How Contractors Can Get Customer Testimonials

I was asked by Rebecca Wasieleski, the fantastic editor of Concrete Contractor Magazine, to share a marketing tip for a live interview with ForConstructionPros.com.  It took place during the World of Concrete convention in Las Vegas. Click the play button on the screen below for a brief, simple explanation of how contractors can get testimonials [...]

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Shock and Awe in Atlanta

Doug Herbert speaking at GKIC Atlanta meeting.

Yesterday I gave a speech at the Atlanta chapter of the Glazer-Kennedy Insider’s Circle (GKIC) marketing group.  GKIC, led by Dan Kennedy, is a worldwide membership-based organization that is comprised of the sharpest minds in online and offline (traditional) marketing for small businesses.  I have been a GKIC member since 2009. The Atlanta chapter is [...]

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4 Reasons Contractors Should Follow Up On Their Bids

4 Reasons Contractors Should Follow Up On Their Bids

Too often contractors send out bids (proposals, estimates, sales agreements, etc.) and don’t follow up on them. A lot of time, money and effort is put into marketing, selling, and estimating projects.  But then, after the bid is sent out, most contractors leave it at that.  They don’t follow up on those bids. If they [...]

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Why Contractors Should Use Testimonials in Their Marketing

A testimonial describes the benefits and advantages that others can expect to receive from utilizing your company.  A testimonial is a statement made by someone else – usually your customer – that describes their experience and satisfaction with you, your company, or your product/service.  They have benefited from utilizing your company and are willing to [...]

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